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Communication Arts

Work closely with faculty in a range of state of the art facilities. You will be able to work as a reporter, editor, videographer and producer during your first year.


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Goals

The Communication Arts curriculum at Marywood University provides students with a comprehensive education in the communication discipline. It is a broad-based program that includes Advertising and Public Relations (Ad/Pr), Digital Media/ Broadcast Production (Broadcast and Corporate Communication), and Broadcast Journalism. Students may also take courses in Speech, Scriptwriting, and Audio Production.

The department also supports an ad hoc program. Students can, with an advisor, develop an individualized program consisting of digital media, or advertising/public relations. A program can also be developed with courses from other departments, such as Art.

The department prepares students to assume roles as communication professionals in television and radio stations, advertising and public relations firms, newspapers, audio/video production houses, and other public and private organizations. The jobs range from digital filmmakers to TV producers to media reporters to advertising specialists to administrators and educators.

The department also echoes the University's goal to provide an education directed toward the self-development of a fully human person; to pursue truth and academic excellence. Students are also encouraged to develop critical, creative, and independent thinking skills and to examine contemporary issues.

Department Programs

Specific program aims are as follows:

  1. Advertising and Public Relations

    Students are prepared for careers in advertising and public relations agencies and varied private and public organizations.

  2. Digital Media and Broadcast Production

    The major has two tracks: Broadcast and Corporate Communication. A student selects either track in conjunction with an academic advisor.

    Broadcast Communication:
    The Digital Media and Broadcast Production program will give you the high tech and creative skills used in the rapidly expanding media production field. You will explore digital audio and video editing, as part of your introduction to digital filmmaking. You will learn how to tell a story through scriptwriting and how to turn these words into a production. You will learn about emerging digital tools and how to produce, direct and shoot in the field and in a television studio. To round out your experience, you will learn leadership skills, acting in front of a camera, newswriting and working in a student managed radio station. 

    Students are prepared for careers in web-based media outlets, radio and televi­sion broadcast stations, and in production houses. Students would also be equipped to produce and direct their own independent audio and video productions (e.g. docu­mentaries). 

    Corporate Communication:
    The non-broadcast media include media departments in hospitals, private and public organizations, consulting firms, and the government.

  3. Broadcast Journalism

    Students are prepared for careers in the journalism field. Students gain practical and theoretical skills and knowledge applicable to reporting, editing, and writing, using current, as well as new and emerging media such as print, radio, television, and online platforms. Special emphasis is placed on electronic media.

  4. Secondary School Teacher Certification Program

    Directed to the preparation of secondary school teachers in Communication Arts, the programs of study with specialization in theatre arts and media are approved for certification by the Pennsylvania Department of Education.

  5. Program in Arts Administration

    Communication Arts students who pursue the program in Arts Administration pursue a focus in corporate communications. The promulgation of the arts to various public constituencies implicitly requires a knowledge of the art form itself, as well as, a familiarity with relevant business procedures. The program prepares a student for both competencies.

  6. Ad Hoc Program in Communication Arts

    To meet a student's unique educational objectives that cannot be satisfied within existing programs, an Ad Hoc major combines studies in the several areas of the Communications Arts and related disciplines. Consequently, if an established program does not meet a student's needs, a special program can be developed.

    This course of study is designed with an academic advisor and can include courses outside the department. Sample Ad Hoc majors include:Advertising/ Art; Broadcast Journalism/English; Digital Media and Broadcast Production/Broadcast Journalism. 

  7. Five Year Bachelor/Master (BA/MA) in Communication Arts

    Students who present appropriate qualifications will be able to study and complete two degrees in five years. The program is scheduled to allow completion of both bachelor's and master's degrees within a five-year coordinated program.


Special Features

The department offers a student a number of opportunities to enhance his or her education. These include professional internships, independent studies, and membership in professional and student-based organizations, such as the AAF and PRSSA (advertising/public relations), and the NACB (digital media). The department also supports its activities through its own and campus-wide, contemporary teaching facilities.

Professional Internships

Internships provide practical experience under the direction of qualified professionals at cooperating organizations in all of the areas of specialization in Communication Arts. An internship may be arranged with organizations in various geographical locations to meet the student's career objectives.

Facilities

WVMW-FM: On-air stereo radio station licensed by the FCC; studio for interview programs equipped with PC-based music system and a digital delay for talk shows. A student staff manages and operates the station's daily broadcasting schedule with a coverage area that encompasses northeastern Pennsylvania; affiliated with the Intercollegiate Broadcasting System.

TV MARYWOOD: Digital facilities with full audio and video production capabilities, electronic field, graphics, and post-production facilities. Students have ready access to computer-based audio labs, nonlinear editors, and a comprehensive television control room and studio. Professional audio and lighting kits complement sophisticated digital field production systems. Student management and operational staff direct live and taped programming via regional facilities of Comcast Cable; programming may also be produced for internal and external clients.

DIGITAL LEARNING LAB: A Mac based audio suite combined with a digital imaging suite, complete with high end mics, music keyboard, audio production software, and photo imaging software and printer.

MULTIMEDIA THEATRE: Audio-video facility for public presentations involving cinema, slides, audio and video recordings, and computer-based media.

COMPUTER LABORATORIES: Word processing, desktop publishing, three-dimensional computer graphics, scriptwriting, and multimedia productions. Access is also provided to the Internet.

WOOD WORD: Marywood's student newspaper.

Degree Requirements

  Major Core Electives To Graduate
1. Advert/Public Relations 50 43/46 30/33 126
2. Digital Media
   a. Broadcast Communication 50 43/46 30/33 126
   b. Corporate Communication 50 43/46 30/33 126
3. Broadcast Journalism 50 43/46 30/33 126
4. Secondary School Certification
   Specialization in Non-print Media 74/71 43/46 15/21 135
5. Arts Administration
   (Corporate Communication) 77 43/46 4/7 127

Requirements -- All Majors

The following courses are required for all Communication Arts students, in Advertising/Public Relations, Digital Media, and Broadcast Journalism (23 credits):

COMM 101 Dynamics of Speech Communication 2
COMM 112 Communication Theory
3
COMM 115 News Writing
3
COMM 130B First-Year Practicum
1
COMM 230A and B Communication Arts Practicum
1,1
COMM 233 Video Production I
3
COMM 233L Video Production I Lab
0
COMM 330A and B Practicum in Digital Media Broadcast and Production 
1,1
COMM 336 Broadcast Newswriting
3
COMM 430A or B Practicum in Digital Media Broadcast and Production 
1
COMM 451 Coordinating Seminar in Communication Arts
3

Note: Seniors must take 430A or 430B during the semester in which they are not registered for COMM 451.

Specific Program Requirements


Advertising and Public Relations


Major
specialization in Advertising and Public Relations requires 50 total credits:

COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 204 Public Relations: Principles and Practices
3
COMM 301 Advertising Copywriting
3
COMM 303 Public Relations Writing for the Media
3
COMM 305 Media Planning and Buying
3
COMM 306 Communication Graphics
3
COMM 307 Case Problems in Public Relations
3
COMM 309 Computer Graphics (Desktop Publishing; Multimedia Production)
3

Minor in advertising requires 18 credits:

COMM 115 News Writing
3
COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 230A or B Communication Arts Practicum
1
COMM 301 Advertising Copywriting
3
COMM 305 Media Planning and Buying
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 430B Practicum in Digital Media Broadcast and Production 
1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Minor in public relations requires 18 credits:

COMM 115 News Writing
3
COMM 201 Marketing Principles for Communication
3
COMM 204 Public Relations: Principles and Practices
3
COMM 230A or B Communication Arts Practicum
1
COMM 303 Public Relations Writing for the Media
3
COMM 307 Case Problems in Public Relations
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 430B Practicum in Digital Media Broadcast and Production 
1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Digital Media and Broadcast Production


Broadcast Communication

Major specialization in Broadcast Communication requires 50 total credits:

COMM 231 Audio Production
3
COMM 234 Video Production II
3
COMM 234L Video Production II Lab
0
COMM 237 New Communication Technologies
3
COMM 238 Media Scriptwriting
3
COMM 334 Media Management
3
COMM 337 Media Programming
3
COMM 339 Media Performance
3
COMM 389 Telecommunications Sales and Promotions
3
COMM elective: Internship or any other Communication Arts course; i.e., COMM 431 or 448
3

Minor in Broadcast Communication requires 18 credits:

COMM 233 Video Production I
3
COMM 233L Video Production I Lab
0
COMM 234 Video Production II
3
COMM 234L Video Production II Lab
0
COMM 237 New Communications Technologies
3
COMM 238 Media Scriptwriting
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 337 Media Programming
3
COMM 430A, B Practicum in Digital Media Broadcast and Production 
1,1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Corporate Communication

Major specialization in Corporate Communication requires 50 total credits:

COMM 204 Public Relations: Principles and Practices
3
COMM 206 Organizational Communication
3
COMM 234 Video Production II
3
COMM 234L Video Production II Lab
0
COMM 237 New Communication Technologies
3
COMM 306 Communication Graphics
3
COMM 334 Media Management
3
COMM 340 Writing for Corporate Communication
3
COMM 400 Instructional Design and Media
3
COMM elective: Internship or any other Communication Arts course with permission of the program director
3

Minor in Corporate Communication requires 18 credits:

COMM 206 Organizational Communication
3
COMM 233 Video Production I
3
COMM 233L Video Production I lab
0
COMM 237 New Communication Technologies
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 340 Writing for Corporate Communication
3
COMM 400 Instructional Design and Media
3
COMM 430A, B Practicum in Digital Media Broadcast and Production 
1,1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Broadcast Journalism


Major in Broadcast Journalism requires 50 total credits:
 

COMM 118 Introduction to Electronic Journalism and Social Media 3
COMM 224 Electronic Newsgathering Seminar 3
COMM 234 Video Production II 3
COMM 234L Video Production II Lab 0
COMM 237 New Communication Technologies 3
COMM 238 Media Scriptwriting 3
COMM 306 Communication Graphics 3
COMM 320 Communications Ethics and Law 3
COMM 418 Electronic Storytelling and Documentary Production 3
ENGL 484 Political Writing and Rhetoric 3

Secondary School Teacher Certification in Communication Arts

with Specialization in Non­Print Media

To fulfill secondary school teacher certification requirements, students must complete:

Non­print Media Core

COMM 112 Communication Theory 3
COMM varies Practicum 5
COMM 231 Audio Production 3
COMM 233 Video Production I 3
COMM 237 New Communications Technologies 3
COMM 433 Educational Telecommunications 3
COMM 451 Coordinating Seminar in Communication Arts 3
ENGL 412A Teaching Writing 3
ENGL 412B Teaching Literature 3
ENGL varies English Electives 6

Choose 6 credits from the following:

THEA 113

Introduction to Theatre 3
THEA 241 Fundamentals of Acting 3
THEA 247A Stage Management 2
THEA 247B Scenic Design 2
THEA 247C Lighting/Sound Design 2
THEA 347 Fundamentals of Directing 3

Professional Education Requirements

EDUC 000 Field Experience ongoing
EDUC 005D Practicum IV Secondary/K-12 1
EDUC 100/101 Introduction to Education .5,.5
PSYC 252 Psychology of the Adolescent 3
*EDUC 311 Educational Psychology 3
*EDUC 411A Effective Instruction in Secondary and K-12 Education 3
*EDUC 414 Social Foundations of Education 3
SPED 100 Characteristics of Students with Disabilities 3
**SPED 300 Curriculum Adaptations 3
*SPED 367 Behavior and Classroom Management 3
EDUC 442 Student Teaching 9
*EDUC 461 Methods, Materials, & Assessment of ELL 3

*requires upper level screening
**taken with student teaching

Also see Education Department for a description of admission and retention criteria and further course requirements.

The curriculum requirements discussed in this section are subject to change, based on guidelines established by the Pennsylvania Department of Education.

Arts Administration (with Specialization in Corporate Communication)


Major in Arts Administration requires the following:

  1. 24 credits in Corporate Communication as an area of primary concentration.
    The courses are:
  2. 15 credits in Art or Music, Theatre, and Dance as an area of secondary concen­tration in courses designated by the respective departments. Please see the course list in each department for specific requirements.

 

COMM 204 Public Relations: Principles and Practices
3
COMM 206 Organizational Communication
3
COMM 233 Video Production I
3
COMM 233L Video Production I Lab
0
COMM 234 Video Production II
3
COMM 234L Video Production II Lab
0
COMM 237 New Communication Technologies
3
COMM 340 Writing for Corporate Communication
3
COMM 400 Instructional Design and Media
3
COMM 451 Coordinating Seminar in Communication Arts
3

c.  24 credits in Business, including the following courses:

 

BUS 111 Principles of Marketing
3
BUS 123 Management and Career Options
3
BUS 131 Accounting I
3
BUS 132 Accounting II
3
BUS 200 Advanced Computer Tools for Management 3
BUS 252 Business Law I
3
BUS Elective: The student will select 6 credits in business courses to complete their 24 credits  

Arts Administration (with Secondary Concentration in Corporate Communication)

 

  1. Student selects Art or Music as an area of primary concentration. Please see the course requirements listed for each department in this catalog.
  2. Student selects a second concentration of 15 credits in Corporate Communication. The courses are:

 

COMM 204 Public Relations: Principles and Practices
3
COMM 206 Organizational Communication
3
COMM 233 Video Production I
3
COMM 233L Video Production I Lab
0
COMM 340 Writing for Corporate Communication
3
COMM 400 Instructional Design and Media
3

Ad Hoc Program in Communication Arts


Students develop a specialized course of study in consultation with an academic advisor. All students must take the Communication Arts 12 credit core. Other courses are selected on an individual basis in consultation with an academic advisor.

Additional Requirements for Communication Arts Majors

 

  1. Transfer credits in Communication Arts will be accepted from other colleges and universities, up to a maximum of one-half the total number required in an area of specialization.
  2. The program directors and chairperson determine appropriate course equivalences (if applicable). The department may also require personal demonstration of specific competencies in Communication Arts consistent with program objectives.
  3. All major programs of study in Communication Arts additionally require that the student submit an approved thesis or equivalent project. The thesis or project is completed as part of the requirements for Senior Seminar in Communication Arts.
  4. Students may take one (1) additional practicum as an elective (7 credits total).
  5. All students, including transfer students, must take six (6) practica.
  6. Students can take up to 63 Communication Arts credits toward their degrees.


Journalism and Multimedia Minors


The Department supports journalism (with English Department) and multimedia (with Visual Art Department) minors.

Minor in journalism requires 18 credits:

English Department

ENGL 160 Composition and Rhetoric
3
ENGL 400 Structure of Linguistics
3
  OR course substitution approved by Communication Department Chair
ENGL 321 The Essay as Literature
3
OR
ENGL 480 Advanced Writing
3

Communication Arts Department

COMM 115 News Writing
3
COMM 233 Video Production I
3
COMM 233L Video Production I Lab 0
COMM 336 Broadcast Newswriting
3

Minor in multimedia requires 18 credits:

Visual Art Department

ART 118 Two-Dimensional Design and Color
3
ART 221A Visual Concepts
3
ART 221L Visual Concepts Lab 0
ART 241 Computer Graphics
3
ART 241L Computer Graphics Lab 0

Communication Arts Department

COMM 233 Video Production I
3
COMM 233L Video Production I Lab 0
COMM 237 New Communication Technologies
3
COMM 309 Computer Graphics
3

Five Year Bachelor/Master Program in Communication Arts


A combined undergraduate/graduate program will allow students to receive both bachelor's and master's degrees in only five years. Students must meet specific qualifications and follow a prescribed program in order to successfully complete both degrees in five years.

Students seeking completion of the combined degree program (BA/MA) must:

  1. Apply for the combined program in their sophomore year.
  2. Meet all undergraduate requirements for degree completion and for taking graduate courses in the senior year.
  3. Meet all admission requirements for acceptance into the graduate program.


Graduate courses taken in senior year will be selected in consultation with the department chairperson. Contact the Communication Arts Department for further information on the master's degree in communication arts.


Communication Arts Website