Course Detail for BUS-111-01
|BUS-111-01||Principles of Marketing (3 )||
|O'Brien, Terrance N|
Instruction Type: Lecture/Discussion
Provides a general overview of the environment in which marketing operates and exposes the students to the principles of marketing with regard to product development, distribution, promotion, pricing, and consumer behavior, keeping in mind all the economic factors and technological developments taking place around us.
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