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Business and Global Innovation

Accredited by the Association of Collegiate Business Schools and Programs (ACBSP), Marywood's undergraduate business program prepares students for careers in a variety of fields, including financial services, marketing, aviation, information systems, human resources, and government.

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    Business and Global Innovation Programs

    The Bachelor of Business Administration (B.B.A.) degree is accredited by the Accreditation Council of Business Schools and Programs and can be earned through the SBGI in one of the following majors:

    Accounting
    Aviation Management
    Financial Planning
    Hospitality Management
    International Business
    Management (Concentrations available in Hospitality Management, Entrepreneurship, and Health Services Administration)
    Marketing (Concentration in Retail Business Management is also available)

    Requirements for Majors

    All students seeking a business degree are required to complete the following courses:

    BUS 111 Principles of Marketing
    3
    BUS 123 Management and Career Options
    3
    BUS 131 Accounting I
    3
    BUS 132 Accounting II
    3
    BUS 200 Advanced Computer Tools for Management 3
    BUS 234 Introduction to Financial Planning
    3
    BUS 252 Business Law I/Legal Environment of Business
    3
    BUS 301 Management Information Systems
    3
    BUS 312 Operation Management/Quantitative Analysis
    3
    BUS 341 Organizational Behavior
    3
    BUS 422 Personnel/Human Resource Management
    3
    BUS 475A,B,C,D Portfolio Experience
    0
    BUS 481 Business Policies and Strategic Planning
    3
    ECON 100 Basic Economics 3/6*
    OR
    ECON 101
    AND
    ECON 102
    Principles of Economics I
     
    Principles of Economics II
    3
     
    3
    MATH 155 Statistics for Behavioral and Social Science
    3*
    PHIL 427 Business Ethics
    3*
    OR    
    PHIL 315 Ethics 3*

    Total: 45/48 credit hours: 36 Business credit hours—9/12 liberal arts* credit hours.

    The student majoring in one of the aforementioned business areas may also elect to pursue a double major or emphasis in another business area. In doing so, the student is required to take at least an additional 15 credits outside his/her major area. The student should consult with his/her advisor for more information.

    All students in the program will take: ECON 100: Basic Economics, or both ECON 101: Principles of Economics I and ECON 102: Principles of Economics II, which fulfills the Social Science requirement within the Liberal Arts core. MATH 155 fulfills one of the liberal arts requirements in Category III. Aviation Management majors are encouraged to take ENVS 212 as their Science requirement in Category
    III. All Business students are encouraged to take BUS 380, Ethical Leadership and Corporate Responsibility, as a business elective.

    The recommended curriculum in each major area is available in curriculum guide format for the four-year period and can be obtained in the SBGI Office.

    All SBGI students are strongly urged to take advantage of the excellent opportunities in work experience provided by the corporations that have agreed to participate in the internship program. This unique on-the-job training gives students a chance to utilize skills developed in the formal classroom. Students can register for the internship during their junior or senior years; however, their QPA in their major must be at least 2.75 unless approved by the Executive Director. Accounting and Finance students may have to do their internships during the spring semester of their senior year. However, the internship requirement may be waived by the Executive Director if there is evidence that it may create a student hardship.

    Students transferring from other colleges/universities, upon acceptance, will be required to complete a minimum of 30 credit hours in the School of Business and Global Innovation at the Marywood campus.

    Requirements for a Minor

    The student whose major is in a department other than the School of Business and Global Innovation may elect to have a minor in Business or in Forensic Accounting. A student seeking a minor must achieve a minimum GPA of 2.33 in all Business courses taken. Prior approval of courses is required for transfer for a minor. At least 50 percent or more of the credits must be completed at Marywood University.

    For a minor in Business, the student will take a total of 18 credits as follows:

    BUS 111 Principles of Marketing
    3
    BUS 123 Management and Career Options
    3
    BUS 131 Accounting I
    3
    BUS 200 Advanced Computer Tools for Management 3
    BUS 252 Business Law I
    3

    Plus one of the following with the approval of the chairperson:

    BUS 132 Accounting II
    3
    BUS 306 Electronic Commerce: A Managerial Approach 3
    BUS 380 Ethical Leadership & Corporate Social Responsibility
    3
    BUS 422 Human Resource Management
    3
    BUS 424 Managerial Decision Making
    3
    BUS 425 Entrepreneurship and Small Business Operations
    3
    BUS 461 Leadership in the Global Marketplace
    3

    For a minor in Forensic Accounting, the non-Business major must take a total of 18 credits as follows:

    CJ 100 Introduction to Criminal Justice
    3
    CJ 224 Criminal Investigation
    3
    BUS 130 Introduction to Accounting 3
    OR    
    BUS 131
    AND
    BUS 132
    Principles of Accounting I
     
    Principles of Accounting II
    3
     
    3
    BUS 331 Intermediate Accounting I
    3
    BUS 332 Intermediate Accounting II
    3
    BUS 433 Auditing Principles and Procedures
    3

    Degree Requirements

    Credit requirments for Accounting

    Major: 66
    Core: 46
    Electives: 8
    Total to Graduate: 120

    Credit requirments for Airport/Aviation Mgmt

    Major: 63
    Core: 46
    Electives: 11
    Total to Graduate: 120

    Credit requirments for Pilot/Flight Op.

    Major: 63/66
    Core: 46
    Electives: 8
    Total to Graduate: 120

    Credit requirments for Financial Planning

    Major: 63
    Core: 46
    Electives: 11
    Total to Graduate: 126

    Credit requirments for Hospitality Management

    Major: 64
    Core: 46
    Electives: 10
    Total to Graduate: 120

    Credit requirments for International Business

    Major: 66
    Core: 46
    Electives: 8
    Total to Graduate: 120

    Credit requirments for Management

    Major: 63
    Core: 46
    Electives: 11
    Total to Graduate: 120

    Credit requirments for Marketing

    Major: 63
    Core: 46
    Electives: 11
    Total to Graduate: 120

    Individual Program/Major Requirements

    Accounting

    Students majoring in Accounting are required to complete a minimum of 66 semester hours in SBGI courses (with six credits in Economics recommended*). Options are provided for the 150-hour CPA requirements as qualified students can enroll in graduate courses in their senior year and continue toward an MBA degree.

    The following courses are required of Accounting majors:

    BUS 253 Business Law II
    3
    BUS 320 Corporate Financial Analysis
    3
    BUS 331 Intermediate Accounting I
    3
    BUS 332 Intermediate Accounting II
    3
    BUS 333 Cost Accounting
    3
    BUS 334 Federal Taxation
    3
    BUS 433 Auditing Principles and Procedures
    3
    BUS 436 Advanced Accounting
    3
    BUS 437 Taxation of Business Entities
    3
    BUS 451 Business Internship
    3

    Total: 30 credit hours

    *Consult your advisor for specific requirements.

    Aviation Management

    Students in Marywood University’s Aviation Management Program prepare for careers in various managerial positions available with commercial airlines and/or as commercial pilots. The students begin flying in their first semester. The flight training is done through a Federal Aviation Administration (FAA) approved, 141-flight training school which is conveniently located at the Wyoming Valley Airport, approximately twenty miles from Marywood’s campus. Students who have previously completed their flight ratings at another collegiate institution may receive credits for each of the ratings achieved.

    Students will pay for flight training on a per-hour basis. Information regarding specific program fees is available through the University Admissions Office or the SBGI Office at Marywood University.

    Students majoring in Aviation Management are required to complete 63-69 credits in the School of Business and Global Innovation. The general business core and the courses required in either track selected are part of the program requirements.

    These tracks are as follows:

    1. Airport/Airline Management

    This track requires three credits of internship along with the following course requirements: 

    BUS 141 Aeronautical Theory-Private Pilot Ground*
    3
    BUS 142 Aeronautical Theory-Instrument Ground*
    3
    BUS 255 Airline Management
    3
    BUS 256 Commercial Aviation Safety
    3
    BUS 342 Airport Operations Management
    3
    BUS 343 Aviation Scheduling and Logistic Management
    3
    BUS 344 Airport/Airline Security  3
    BUS 451A Aviation Internship
    3
    BUS Business Elective 3

    Total: 27 credit hours

    2. Professional Pilot/Flight Operations

    BUS 141 Aeronautical Theory-Private Pilot Ground*
    3
    BUS 142 Aeronautical Theory-Instrument Ground*
    3
    BUS 243 Aeronautical Theory-Commercial Ground*
    3
    BUS 141A/141B Private Flight Rating* 2
    BUS 142A/142B Instrument Flight Rating* 2
    BUS 347A/3347B/347C Commercial Flight Rating* 5
    Multi-Engine Flight Rating (optional)***
    1
    Certified Flight Instructor Rating (optional)*** 2
    BUS 240 Advanced Aircraft Systems
    3
    BUS 255 Airline Management
    3
    BUS 256 Commercial Aviation Safety
    3
    BUS 351 Advanced Aerodynamics 3
    BUS 352 Aviation Law 3

    Total:33-36 credit hours

    NOTE: Residents of Pennsylvania may apply for scholarships through the Aviation Council of Pennsylvania.

    * Successful completion of the FAA exams.
    ** Credit may be awarded to students who are accepted into the program and have successfully completed their ratings at another collegiate institution.
    *** Optional rating.

    Financial Planning

    The Financial Planning major prepares students for a financial career in large corporations, small businesses, banks, brokerage firms, insurance companies, and many more. At the undergraduate level, the most common job market entry level position is as a financial or credit analyst. Ultimately, though, the Financial Planning major provides students with the analytical tools to handle a variety of finance and business functions.

    The student majoring in Financial Planning is required to complete 63 semester hours in the core Business classes and the following major courses:

    BUS 320 Corporate Financial Analysis
    3
    BUS 322 Personal Financial Planning
    3
    BUS 323 Money and Banking
    3
    BUS 325 Investment and Portfolio Management
    3
    BUS 334 Federal Taxation
    3
    BUS 432 Accounting for Management
    3
    BUS 445 Advanced Topics in Financial Planning
    3
    BUS 451 Business Internship
    3
    BUS 471 International Finance
    3

    Total: 27 credit hours

    Hospitality Management

    The Hospitality Management program objective is to prepare students to perform managerial-level jobs in enterprises and institutions of the service sector that have lodging, and/or food service components. The service sector includes lodging, food service, tourism, recreation industries, and institutions such as hospitals and schools. Practical experiences are supplied by courses and internships.

    Sixty-four (64) credits in Nutrition and Dietetics and the School of Business and Global Innovation are required in the Hospitality Management Program. These include the general requirements for the BBA degree in addition to the following:

    BUS 122 Introduction to Hospitality Management 3
    BUS 245 Front Office Management 3
    BUS 319 Dimensions of Tourism 3
    BUS 427 Banquet and Convention Management 3
    BUS 451 Internship I 3
    BUS 452 Internship II 3

    Required courses in Nutrition and Dietetics Component:

    N D 103 Basic Foods
    3
    N D 111 Basic Nutrition
    3
    N D 138 Food Safety
    1
    N D 309 Principles of Quantity Food Production and Service
    3

    International Business

    The student majoring in International Business is required to complete 45 semester hours in business, in addition to 21 credit hours in a foreign language. Students are encouraged to spend a semester abroad in a country of their choice, depending on the foreign language selected. In addition to the general business core, the International Business student is required to complete the following courses:

    BUS 315 International Marketing
    3
    BUS 370 International Business Management
    3
    BUS 471 International Finance
    3

    Plus 21 credit hours in the following foreign language courses or as directed by the Foreign Language Department:

    SPAN 211-212 Intermediate Intermediate Spanish 3,3
    OR
    SPAN 223 Spanish for Reading and Review
    (depending on student placement as determined by the Foreign Languages Department)
    2
    SPAN 275 Conversational Spanish  3
    SPAN 325 Latin American Culture and Civilization 3
    SPAN 333 Spanish Culture and Civilization 3
    SPAN 337 Commercial Spanish
    3
    SPAN XXX Elective
    3

    Any of these courses, along with business credits, could be taken abroad.

    For those majoring in International Business with English as a Second Language, upon admission, program requirements will be determined in consultation with faculty from both the School of Business and Global Innovation and the Foreign Language Department.

    In addition to the required International Business courses, the student is encouraged to select several business electives that will provide a depth of knowledge and a focus for the business portion of the program. A possible area of emphasis may be selected from the following: Accounting, Finance, Management, or Marketing. The International Business student is encouraged to meet with his/her advisor to determine a potential concentration.

    Management

    The Management degree prepares students for managerial and administrative careers in all types of organizations. In addition to the general management track, students may opt for a Management concentration track in one of three specialized areas: Hospitality Management, Entrepreneurship, and Health Services Administration.

    The student majoring in Management is required to complete 63-64 credits in the School of Business and Global Innovation, including the Business core and the following required classes (9 credits):

    BUS 370 International Business Management
    3
    BUS 424 Managerial Decision Making
    3
    BUS 461 The Leadership Process in the Global Marketplace
    3

    - Management Track

    The broadest concentration track provides students with knowledge and skills in all areas of the managerial process, and the classes cover a variety of topics relevant to running a business and leading multiple types of organizations. The following courses are required (18 credits):

    BUS 306 Electronic Commerce: A Managerial Approach 3
    BUS 323 Money and Banking 3
    BUS 380 Ethical Leadership and Corporate Social Responsibility 3
    BUS 425
    OR
    BUS 378
    OR
    BUS 379
    Entrepreneurship and Small Business Operations
     
    Family Business Management
     
    Social Entrepreneurship
    3
     
    3
     
    3
    BUS 432 Accounting for Management 3
    BUS 451
    OR
    BUS
    Business Internship
     
    Business Elective
    3
     
    3

    Total: 18 credit hours

    - Hospitality Management Track

    The concentration in Hospitality Management prepares students to perform managerial-level jobs in service organizations that have lodging and/or food service components, including hotels, resorts, tourism, restaurants, recreation industries, school districts, and hospitals.

    In addition to the nine-credit Management core, Hospitality Management students are required to complete the following 19 credits:

    BUS 122 Introduction to Hospitality Management 3
    BUS 245 Front Office Management 3
    BUS 319 Dimensions of Tourism 3
    BUS 427 Banquet and Convention Management 3
    BUS 451 Business Internship 3
    N D 103 Basic and Culinary Foods with Lab 3
    N D 138 Food and Safety 1

    Total: 19 credit hours

    - Entrepreneurship Track

    The innovative concentration track in Entrepreneurship is designed for those students focused on running their own business, managing a family-owned business, or exploring ideas for potential start-ups. Through their involvement with our Entrepreneur Launch Pad, students in this track will experience first-hand the process of developing an idea into a concrete business plan and potential company by learning from and working with a variety of successful entrepreneurs from the region.

    Coursework in this concentration area includes the required Management core (9 credits) and the following 18 credits in Entrepreneurship classes:

    BUS 306 Electronic Commerce: A Managerial Approach 3
    BUS 378 Family Business Management 3
    BUS 379 Social Entrepreneurship 3
    BUS 423 Design-Think Experience 3
    BUS 425 Entrepreneurship and Small Business Operations 3
    BUS 451 Business Internship 3

    Total: 18 credit hours

    - Health Services Administration Track

    This concentration track prepares students for entry-level positions in the health services industry. The program provides the knowledge and skills necessary for administrative positions in hospitals, medical clinics, nursing homes, rehabilitation facilities, and managed-care organizations. In addition to the required 9 credits in the Management core, students in this track are required to complete the following four (4) courses, along with two elective classes:

    BUS XXX Healthcare Informatics 3
    BUS 380 Ethical Leadership and Corporate Social Responsibility 3
    HSA 420 Introduction to Health Services Administration 3
    BUS 451 Business Internship 3
    Select two (2) of the following elective courses:
    HSA 430 Aging Issues 3
    SOC 211 Introduction to Sociology 3
    SOC 214 Social Problems 3
    SOC 350 Medical Sociology 3

    Total: 18 credit hours

    Marketing

    The Marketing major will be exposed to aspects of the ever-changing, multifaceted world of marketing. Upon graduation, students will be prepared for opportunities in a wide array of marketing, management, and retailing positions.

    Students with an interest in Retail Business Management may complete a concentration in this area (see below).

    The student majoring in Marketing is required to complete 63 semester hours in the School of Business and Global Innovation, including the following:

    BUS 112 Principles of Professional Selling
    3
    BUS 212 Advertising: Principles and Practices
    3
    BUS 306 Electronic Commerce
    3
    BUS 314 Marketing Management
    3
    BUS 315 International Marketing
    3
    BUS 413 Marketing Research
    3

    In addition, select three (3) of the following:

    BUS 113 Retail Management
    3
    BUS 213 Consumer Behavior
    3
    BUS 215 Survey of Visual Display and Design
    3
    BUS 317 Theories of Merchandise Buying
    3
    BUS 380 Ethical Leadership and Corporate Social Responsibility
    3
    BUS 451 Business Internship
    3
    BUS 461 The Leadership Process in the Global Marketplace
    3
    BUS 480 Women in Management
    3

    Total: 27 Credits

    - Concentration in Retail Business Management

    This concentration is for the marketing student with a special interest in retailing. The combination of marketing and retailing courses will provide students with knowledge needed to enter an executive training program or for positions in retail management, buying, product development, or visual merchandising.

    Students may choose to do an internship in the summer following the junior year or opt for a business elective in its place. Students also have the opportunity to spend a semester at the Fashion Institute of Technology in the heart of New York City’s retail district. Through the cooperation of industry leaders and skilled faculty, the concentration makes students aware of the latest trends in retailing.

    The student concentrating in Retail Business Management is required to complete 63 semester hours including the following six (6) courses and three (3) electives as part of the Marketing major:

    BUS 112 Principles of Professional Sales
    3
    BUS 113 Retail Management
    3
    BUS 212 Advertising: Principles & Practice
    3
    BUS 215 Survey of Visual Design and Display 3
    BUS 306 Electronic Commerce: A Managerial Approach 3
    BUS 317 Theories of Merchandise Buying 3

    Select three (3) of the following electives:

    BUS 213 Consumer Behavior
    3
    BUS 315 International Marketing
    3
    BUS 380 Ethical Leadership and Corporate Social Responsibility
    3
    BUS 413 Marketing Research
    3
    BUS 425 Entrepreneurship and Small Business Operations
    3
    BUS 451 Business Internship
    3
    BUS 461 The Leadership Process in the Global Marketplace
    3
    BUS 480 Women in Management
    3

    Total: 27 credit hours (in Marketing and Retail Business Management)


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