Marywood University’s Chapter of the Public Relations Student Society of America/American Advertising Federation is pleased to present “A Commonsense Guide to Online Reputation Management,” a networking and educational event for communication arts students and professionals. The event will take place on Thursday, November 21 from 5 - 8 p.m., in the Latour Room, at the Nazareth Student Center on the University’s campus. This event is free and open to the public.
The event begins with a networking opportunity, followed by a one-hour presentation and Q&A session by Jon Goldberg, founder and chief reputation architect of Reputation Architects Inc., New Jersey.
This presentation will reveal:
- The troubling techniques that many online reputation consultants (ORCs) use and the long-term dangers they pose for reputation, public perception and search engine optimization.
- What kinds of search results can actually be managed, and what kinds are steadfastly resistant to change;
- Time-tested content-based strategies for influencing what appears at the top
of organic search that all communications professionals are capable of applying
- How to approach online reputation management discussions with senior executives (for client-side professionals) and clients (for agency counselors) to keep them out of harm’s way, manage expectations, and deliver the best possible results.
Reputation Architects Inc. is a strategic communications and reputation risk management advisory firm dedicated to building, protecting, and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement.
Mr. Goldberg founded Reputation Architects in 2009, after more than twenty-five years as an advisor to corporate executives and boards, a senior leader at some of the world’s most prominent communications firms, and a front-line spokesperson for major corporations and non-profit organizations. His reputation risk experience has included everything from activist attacks, technology failures and privacy, data security breaches and government investigations to global product recalls, class action lawsuits, labor disputes, and workplace and environmental disasters.
Prior to founding Reputation Architects, Mr. Goldberg was partner and director of the corporate affairs practice of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president, general manager, and national director of crisis and litigation communications at Edelman; he served in senior client management roles at J. Walter Thompson; and was a principal media spokesperson for The Prudential Insurance Company.
A frequent speaker on crisis and reputation topics, Mr. Goldberg serves on the executive committee of PRSA’s Counselors Academy and as a board member of PRSA’s New Jersey Chapter. He holds a bachelor’s degree in journalism and a master of business administration, both from New York University.
For additional information, or to register for this event, please contact Ashlynn Gallagher, at firstname.lastname@example.org.