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Faculty Member's Paper Selected as Finalist for Most Significant Contribution to Marketing Theory
March 11, 2019

Kerimcan Ozcan, M.S., M.A., Ph.D., assistant professor of marketing at Marywood University, was recently notified that his paper, “Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications,” has been selected as a finalist for the 2018 Shelby D. Hunt/Harold H. Maynard Award. Endowed through the generous support of Shelby D. Hunt and others, this annual award recognizes the article published in the Journal of Marketing (JM) that make the most significant contributions to marketing theory in a given calendar year.

As noted in a correspondence from Christine Moorman, T. Austin Finch, Sr. professor of business administration at Duke University, at the Fuqua School of Business, to Dr. Ozcan, “Your paper was one of a small group of papers that received the highest number of votes from JM’s Editorial Review Board, Associate Editors, and the Advisory Board. We had a record number of votes submitted this year and you should be proud that this esteemed group of scholars selected your paper for this honor.”

The process for selecting the winning paper will proceed through a three-step process that includes: a statement of support of each paper’s nomination; a review by a three-member committee; and final selection by the award committee. All Journal of Marketing Awards are presented annually at the Summer American Marketing Association Conference, which will take place in Chicago, Ill., in August 2019.

For additional information about Marywood University’s School of Business and Global Innovation, please visit, www.marywood.edu/business, or call (570) 348-6274.

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