Retail Business Management
This major is designed for students with a special interest in retailing. A combination of marketing and retailing courses provide students with the knowledge needed to enter an executive training program or positions in retail management, buying, product development, and visual merchandising.
Why Study Retail Business Management?
The retail industry in its various job titles employes a large number of college graduates. Consider the fact that this billion dollar plus industry needs people in Management and Marketing, Advertising, Accounting, Finance, Human Resources, Visual Merchandising and a host of other positions. Retailing is a driving force in the domestic and global economy.
Another key reason for studying Retail Business Management is that many students want to go on to become entrepreneurs one day and run their own businesses. This concentration, which falls under the Marketing umbrella, is a great way to get started learning aspects of beginning a start-up company of your own in the future.
One thing we know for certain... Retailing is everywhere!
Marywood offers a strong blend of business and liberal arts courses in the RBM concentration such as Retail Management, Buying Theories, Visual and a Survey of Visual Design and Display. Classes are not too large and students are given individual attention. The courses include field trips and speakers to keep students abreast of the latest developments in the industry. Many opportunities to work in the field exist locally due to the proximity of three malls plus many specialty and department stores in the region.
All students also have the opportunity to become members of Net Impact: Students for Responsible Business, an International Professional Organization that gives students many ways to participate responsibly in business before and after graduation.
Internships & Job Placement
Numerous opportunities for internships and placement after graduation exist in our local area, around the country and the world. Our success rates for placement are high, attesting to the strong education and experiences students receive while studying at Marywood.