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Communication Arts

Work closely with faculty in a range of state of the art facilities. You will be able to work as a reporter, editor, videographer and producer during your first year.

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Philosophy Statement

In conjunction with the mission of the Insalaco College of Creative and Performing Arts, the M.A. in Communication Arts will prepare the student to assume a leadership role in numerous communications professions and settings. These include careers as public relations and/or advertising managers, communications directors, healthcare professionals, journalists, video producers, and other communication professionals who wish to enhance their skills. The program also serves individuals who are interested in entering the communications field or who wish to pursue an advanced graduate degree.

Program Information

The M.A. in Communication Arts consists of an 18 credit core and four 18 credit concentrations. A student selects one of four concentrations in consultation with an advisor. The department has adopted an interdisciplinary approach to graduate education in light of the communications field’s interdisciplinary nature. Accordingly, specific program courses are offered in the Education, Health, Art, and Public Administration Departments for the concentrations. They will enable students to study computer applications and photography, management procedures, research and other specialized topics with academic and professional personnel who work in these fields. Some courses may also be taught online.

Admission Requirements

Applicants to the M.A. in Communication Arts program must meet the general admission requirements for the University. The program is designed to accommodate students with or without a communications degree or background.

Facilities and Technology

In Fall 2015, a new Center for Communication Arts opened on campus. Located in the Learning Commons, the Center provides for a wide range of media tools and physical spaces to work with and in. In conjunction with professors and classmates, students can: help publish an electronic newspaper; direct, produce, shoot or edit video and audio programming; create and publish a PR newsletter; work as an on-air television or radio talent, and create virtual sets and short animations.

Our facilities:

VMW-FM: Our award winning, on-air radio station, licensed by the FCC. The new facilities include a studio and control room for live programming; a production room; a sound booth and the capability to simulcast a live television program's audio feed. A student staff manages and operates the station's daily broadcasting schedule with a coverage area that encompasses northeastern Pennsylvania; affiliated with the Intercollegiate Broadcasting System.

Newsroom and Ad/PR Lab (The Wood Word): This computer-based lab primarily supports The Wood Word and specialized Ad/PR operations. Equipped with 16 Macs, the lab features Apple's Final Cut software and key components of the Adobe Suite, among other titles. A large screen monitor/television is used to project student works. TheWoodWord's office is located just across the hall from the lab.

TV Marywood: Digital facilities with full audio and video production capabilities, including soundstage operations and virtual set design and implementation. A new DMX–based lighting system and instruments complement a wall-sized green screen; studio and portable cameras; a commercial audio board and a NewTek TriCaster. Professional audio and lighting kits, DSLRs and other equipment are used for digital filmmaking, news production and other operations. A Storage Area Network (SAN) ties the facilities together in a centralized information and communication system. Student management and operational staff direct live and taped programming, which is subsequently distributed via regional facilities of Comcast Cable; programming may also be produced for internal and external clients.

Seven Audio and Video Editing Rooms: Fully equipped editing rooms with Macs and a full range of production, design, and scriptwriting software, including Final Cut Pro and the Adobe Suite. Two rooms also support specialized audio production operations.

Communication Labs: The labs double as classrooms; the Audio Lab is equipped with a sound booth. The rooms have also been fully soundproofed to support production activities.

Transfer Credits

Please see the University statement for information. Depending on the course (e.g., media production) a student may be required to demonstrate additional, specific competencies to be granted transfer credit.

Master of Arts in Communication Arts

36 semester hours

I. CORE COURSES

18 Semester hours

COMM 501 New Communications Technology: Theory and Practice
COMM 502 Professional Writing
3
COMM 503 Public Presentation
3
COMM 595 Internship
3

EDUC 501

Research Theory
3
OR  
COMM 522 Leadership in Communications
3
COMM Elective; including:
COMM 504 Film History
3
COMM 505 TV Criticism
3
COMM 506 Communications Law and Policy
3
COMM 531 Media Production I 
3
COMM 561 Media Management 
3
COMM 500 Independent Study
3
COMM 520 Health Communication 3

II. CONCENTRATIONS (Select one track with your advisor)

Concentration 1: Production

18 semester hours

COMM 531 Media Production I
3
COMM 532 Media Production II (Prerequisite: Media Production I)
3
Elective; choose from:
COMM 533 Advanced Media Production
3
COMM 534 Video Editing
3
COMM 535 PC-Based Media Production
3
COMM 536 Introduction to Theater Production
3
COMM 598 Special Topics (Digital Filmmaking)
3

A suitable production course in another department may be substituted with the approval of your advisor and Chairperson. For example, the student can select indi-vidual courses or one of the following sequences.

1. ART 541A Computer Aided Design I
3
  ART 541B Computer Aided Design II
3
  ART 541C Computer Aided Design III
3

OR

2. ART 512 Advanced Advertising and Illustrative Photography
3
  ART 513 Advanced Color Photography
3
  ART 515 Newspaper and Magazine Photography
3

Please Note: The student who selects sequence 2 must have undergraduate courses/experience in advanced and color photography or may be required to take prerequisite undergraduate courses.

Concentration 2: Media Management

18 semester hours

COMM 561 Media Management
3
COMM 562 Media Promotion and Publicity
3
PADM 507 Ethics
3
PADM 508 Communication, Strategic Planning, and Organizational Dynamics
3
Elective Communication Arts elective selected with advisor
3
Elective Public Administration or Business elective selected with advisor
3

Please note: A suitable management course in another department may be substituted with the approval of your advisor and the Chairperson.

Concentration 3: Health Communication

18 semester hours

COMM 520 Health Communication
3
COMM 522 Leadership In Communications
3
COMM 561 Media Management
3
HSA 524 Health Care Systems Analysis
3
COMM 540 Complementary Health Care
3
Elective
3

Electives: (3)

ND 530 Health Promotion
PADM 510 Fundraising and Grant Writing in Nonprofit Organizations
HSA 562 Marketing of Health Care Organization
COMM 562 Media Promotion and Publicity
PADM 506 Law and Public Affairs
D/HP 1102 Social Epidemiology

Concentration 4: Interdisciplinary

18 semester hours

The student designs her or his own program in consultation with the faculty advisor. Sample concentration:

COMM 531 Media Production I
3
COMM 532 Media Production II
3
ART 541A Computer Aided Design I
3
COMM 561 Media Management
3
PADM 510
Fundraising and GrantWriting in Nonprofit Organizations
3
BUS 541 Organizational Behavior and Development
3

Please note for all concentrations: A substitute course(s) may be used in the Production, Media Management and Health Communication tracks with the approval of your advisor and the Chairperson. Since the Interdisciplinary concentration is already composed of elective courses, you will work with your advisor to create your own course sequence.


Communication Arts Website