Marywood University's Brand

A brand is the experience of a product, a company, or, in our case, an institution of higher learning. It's what people think of us. Marywood's brand is our reputation, our story, and our traditions, lived out through those who have experienced our University.

Marywood's brand reflects the charism of the IHM Sisters. It's perhaps best understood through our core values:

  • Catholic identity
  • Respect
  • Empowerment
  • Service
  • Excellence


We often think logos themsevles are brands, but a brand is much more than that. Nevertheless, Marywood's brand begins with its wordmark and logo.

More about Marywood's wordmark and logo