Course Detail

Course Detail for BUS-111-01

ID Name (credits) Time Instructor
BUS-111-01 Principles of Marketing (3 ) 5:30PM - 9:00PM
O'Brien, Terrance N

Instruction Type: Lecture/Discussion

Provides a general overview of the environment in which marketing operates and exposes the students to the principles of marketing with regard to product development, distribution, promotion, pricing, and consumer behavior, keeping in mind all the economic factors and technological developments taking place around us.


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