The Sports Management track in the Bachelors of Business Administration (BBA) Management program provides students with fundamental knowledge and skills pertaining to the sports management industry. The curriculum focuses on core business management topics such as finance, management, marketing and promotion, leadership, communication, technology, ethics and law with an emphasis on how these topics operate in the sports management area.
A Bachelor of Sports Management prepares graduates to manage a variety of diversified business-related responsibilities in sports at the amateur, community, collegiate, and professional levels.
The Sports Management track will provide students with the qualifications for employment in entry‐level positions. It will also prepare students for sports management graduate programs across the country.
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